A Cheat Sheet for Optimizing Your Copy To Digest in 1 Minute or Less

Make your description sound bigger than it is. It’s not grey, it’s gun-metal grey. Use more adjectives.
Make the copy easy to understand. Simplify the products USP (unique selling point). It’s not a system for optimizing dynamic customer flow, it’s software to drive more sales.
Make the product sound inexpensive by undermining your competitors. Use lines like why pay more? Or like X, but half the price.
Make it sound high-quality if it’s not cheap. Do this by highlighting the craftsmanship and exclusivity to make your price seem justified.
Make it stand out with a USP, such as the world’s first fully diamond car key.
Make it a solution to a problem — Bad breath? X toothpaste eradicates the bacteria that cause bad breath with just 1 brush.
Make the features and benefits clear. A condensed article is a feature — The benefit is so you can learn more in less time.