Marketing Strategy Proposal
Prepared by Red Room Studio Inc.
START Professional women who have a passion for high-end brands. They appreciate quality and craftsmanship and are prepared to invest in luxury goods and experiences.

These consumers are drawn to exclusivity, sophistication, and prestige in the products and services they indulge in.

They have an income of 75K and above. CUSTOMER PROFILE PRODUCT MIX 1. Imported Clothing & Accessories 2. VIP Monthly Membership Our goal is to offer chic apparel and statement accessories that resonate with our audience, reflecting sophistication and cultural diversity. For $59/month, members gain access to one-of-a-kind collections of high-end clothing and accessories.

Plus, VIP Members will receive a 30% discount on non-VIP items. NAME DESCRIPTION GOALS Email Newsletter Marketing A weekly email containing discounts, special events, and lifestyle tips. • Convert warm audience to hot
• Customer engagement SMS A text/picture message sent every 7-10 days notifying of specials and discounts. • Increase sales
• CTR (click through rate) > 30% Organic Social Daily posts including reels, stories, and carousels. • Engagement
• Grow follower count
• Email list building Paid Social Targeted Meta ads to customer demographics • Grow email list
• Brand awareness
• Increase follower count by 200%
MARKETING CHANNELS (A) NAME DESCRIPTION GOALS Influencers Collaborate with nano/micro influencers in different regions • Brand awareness
• Grow email list
• Increase sales
Affiliate Program 10% commission • Increase sales
• Brand awareness Pop-up Shops Local cash and carry sales • Sell inventory
• Brand awareness
• Customer research
Live Shopping Broadcasts A quarterly live broadcast from the website. • Introduce new products/services
• Increase sales
• Measure customer engagement
MARKETING CHANNELS (B) GOALS & OBJECTIVES 1. Increase monthly website traffic by 30% through targeted digital marketing campaigns

2. Achieve a 25% growth in online sales revenue by expanding product offerings and enhancing the user experience on the website.

3. Boost customer retention by implementing a loyalty program, aiming for a 35% increase in repeat purchases within 6 months.

4. Increase average order value by 15% through upselling and cross-selling strategies, such as offering bundles.

5. Grow VIP Membership to 150 members within 12 months 1. Grow email list to 15k subscribers within 12 months

2. Increase sms subscribers to 2.5k within 12 months

3. Double Instagram / Facebook followers within 6 months

4. Increase TikTok and Pinterest presence
SALES GOALS: MARKETING GOALS: Ad Example (1) Instagram Reel/Story Ad Ad Example (2) Instagram Feed Ad NAME COST DURATION Digital Marketing Manager Plan 950.00 Monthly Email Newsletter Included in plan Monthly SMS Marketing Included in plan Monthly Organic Social Included in plan Monthly Pop-up Shops 2500.00 Every 4 months
Live Shopping 89.00 Monthly
Influencers 500.00 per post Pay-as-you-go Paid Social 600.00 Monthly MARKETING BUDGET In collaboration with Red Room Studio, The Edge Girl is poised to soar to new heights, confidently marching towards its revenue target of $40k monthly. With tailored strategies and innovative solutions, we'll pave the path to success, establishing The Edge Girl as a premier online fashion and lifestyle destination. Together, we'll make waves in the industry, capturing hearts and exceeding expectations. WEBSITE ESTIMATE DIGITAL MARKETING MANAGER ESTIMATE WEBSITE DEMO FREE GIFTS