THE PLAYBOOK

There’s a difference between having to follow you and wanting to

We work to buy the privileges of youth that we missed, one job at a time

courtesy of : Laura Vanderkam   A few years ago, one of my children became obsessed with roller coasters. He

Fortunately, we live in a world where you can exit your 9–5 job slowly — without the need to fully

Advice from Geraint Clarke and Ellyse McCallum Geraint Clarke, Marketing Consultant: Unfortunately, clean corporate brands struggle to cut through the

Make your description sound bigger than it is. It’s not grey, it’s gun-metal grey. Use more adjectives. Make the copy